Privacy Policy

Last updated: 15 June 2026

This Privacy Policy explains how Automatica Pty Ltd (ABN 35 808 197 630) ("Automatica", "we", "us", or "our") collects, uses, discloses, and protects personal information when you use the Automatica platform (the "Service") and visit our website. We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Two roles for personal information

Automatica handles personal information in two distinct ways:

2. Information we collect

Information you provide

Information collected automatically

We do not seek to collect sensitive information (as defined in the Privacy Act) about account holders. Please do not provide sensitive information unless it is necessary and you have a lawful basis to do so.

3. How we use personal information

4. Direct marketing

We send transactional and service messages necessary to operate the Service. If we send marketing communications, we will do so in accordance with the Spam Act 2003 (Cth), and you can opt out at any time using the unsubscribe link or by contacting us.

5. Disclosure and service providers

We do not sell personal information. We disclose it only as needed to operate the Service or where required by law. We use the following trusted service providers ("sub-processors") to deliver parts of the Service:

We require our service providers to protect personal information and to use it only for the purposes of providing their services to us.

6. Overseas disclosure

We host the platform and store your data within Australia, in Oracle Cloud Infrastructure's Australia Southeast (Melbourne) region. However, some of our service providers operate internationally: in particular, Twilio SendGrid and Cloudflare may store or process personal information (such as email delivery data and network traffic metadata) in the United States and other countries. Where personal information is disclosed overseas, we take reasonable steps to ensure it is handled consistently with the Australian Privacy Principles.

7. Security

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These include tenant data isolation, encryption in transit, hashed credentials, multi-factor authentication, role-based access control, and audit logging. No method of transmission or storage is completely secure, but we work to protect your information and to respond promptly to any incident.

8. Retention

We retain personal information for as long as needed to provide the Service and for legitimate business or legal purposes. When information is no longer required, we take reasonable steps to delete or de-identify it. Information stored in a customer's account is retained according to that customer's instructions and our agreement with them.

9. Accessing and correcting your information

You may request access to the personal information we hold about you, and ask us to correct it if it is inaccurate, out of date, or incomplete. To make a request, contact us using the details below. We will respond within a reasonable period and may need to verify your identity first. If your information is held within a customer's account, please direct your request to that customer.

10. Cookies

The Service uses cookies and similar technologies that are necessary for authentication and for the platform to function. This website and the Service do not use advertising cookies, and we do not use third-party analytics or tracking cookies. If this changes, we will update this Policy and describe how to opt out.

11. Complaints

If you believe we have breached the Australian Privacy Principles, please contact us using the details below and we will investigate and respond. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

12. Changes to this Policy

We may update this Policy from time to time. We will post the updated version here and update the "Last updated" date. Material changes will be communicated where appropriate.

13. Contact us

For privacy questions or requests, contact:

Automatica Pty Ltd
Attn: Privacy
[email protected]
642 Doncaster Road, Doncaster VIC 3108