The MSP operating platform · Made in Melbourne

Stop being the integration layer for your own tool stack.

Automatica brings support tickets, technician time, client onboarding and client records into one connected system, so nobody on your team is copying the same information between five different tools and hoping nothing gets missed.

The Automatica dashboard, showing the seven platform modules — Embark, Reach, Beacon, Dispatch, Track, Atlas and Link — as a single home screen for a small MSP

One home screen for every module — no separate logins, no switching tools.

The problem

Too many tools. Too much manual glue.

Ticketing lives in one system. Time tracking in another. Onboarding is a spreadsheet, or nothing at all. When none of it talks to each other, someone on your team ends up holding it together by hand, retyping the same information into every system and hoping nothing gets missed. Automatica gives your team one place to manage the work, capture the evidence, and keep every client account moving.

Who it's for

Built for MSPs running on 1–15 technicians, not 150.

If you've outgrown a spreadsheet and a free help desk tool, but a platform built for a 200-seat enterprise IT department feels like overkill, and is priced like one too, Automatica is built for exactly where you are: an independent MSP that needs real operating discipline, without the seat minimums, implementation fees or sales process that come with an enterprise PSA.

What changes

What running on one system actually gets you.

Less chasing

Ticket, time and client record share one source of truth, so nobody needs a status meeting to find out where something's up to.

More billable evidence

Time is captured as a by-product of doing the job, not reconstructed from memory when it's time to invoice.

Cleaner onboarding

Every new starter, or offboarding client, follows the same checklist with evidence attached and nothing skipped.

Stronger client visibility

Contacts, interactions and history live in one record, so anyone on the team can pick up a job with full context.

Track's time entries view, showing a list of billable time entries with client, project, duration and notes
Every entry billable by default — nothing to reconstruct at invoice time.
A client's interaction log in Reach, showing a call, an email and a note with direction and contact recorded against each
Every call, email and note against a client, in one log — not scattered across inboxes.

How it works

See a request through from start to finish.

Work enters Automatica either as a support request or a lifecycle event. Both converge in Track, the execution and evidence layer, so nothing is done without being recorded.

Dispatch Track

Support work

A client's request is triaged, assigned and worked without losing track of the clock. Dispatch defines what needs doing; Track records what was done, by whom, and for how long, automatically ready for billing without anyone reconstructing from memory.

The Dispatch ticket queue, showing tickets with status, priority, client and assignee columns
Embark Track

Client lifecycle

A new starter or a leaving employee follows the same checklist every time, with evidence attached at every step. Embark structures the request; Track executes it; completion projects back to Embark as a clean compliance record.

The Embark onboarding requests list, showing staff being onboarded across clients with status and start dates

The platform

Modular by design.

Each module owns one job in running your MSP, and does it well. Turn on what you need — every module shares the same client data, identity and security.

Tickets & Support

Dispatch

See which client commitment needs attention next, even across time zones. Tickets are triaged, prioritised and assigned against a per-client SLA, with client-visible comments kept separate from internal notes.

Time & Billing

Track

Capture the work properly so billing doesn't depend on memory at month-end. Time is billable or non-billable by default, priced per client, and ready to invoice — with native macOS and iOS apps for logging it as it happens (Windows and Android in development).

Onboarding & Offboarding

Embark

Complete every onboarding and offboarding step, with proof attached. A mandatory checklist and daily reminders mean nothing gets left half-finished, and every access change is on the record.

Clients & Contacts

Reach

Know the history before you respond. Client organisations, contacts, addresses and the full log of calls, emails and meetings give every job its commercial context.

Security & Administration

Core

Control who can see and change information, and keep a record of what happened. Multi-factor authentication, role-based access, and your branding across every surface — the foundation every other module builds on.

Integrations

Link

Import time entries from Harvest, export to Xero, and sync contacts from vCard and CSV files. Link is your integration layer — keeping Automatica in sync with the tools your clients already use.

Security

By default

Each client's data is completely separate. Multi-factor authentication is enforced, re-verification is required before destructive actions, and the platform is independently tested on every release.

On the roadmap

Devices & Endpoints

Beacon
Coming soon

A lightweight agent on managed devices that surfaces support tickets directly to clients and reports hardware and software inventory back to the platform.

Knowledge & Credentials

Atlas
Coming soon

Site documentation, runbooks, and a per-client credential vault, so institutional knowledge lives in the platform rather than in someone's inbox.

Track on the go

Time capture doesn't stop at the office door.

Native iOS and macOS apps for Track, so a technician working on-site logs it in the moment instead of trying to remember it back at the desk.

The Track iOS app with a live timer running against Bayside Logistics Co, job notes visible underneath
Start the clock and write the job notes in the same screen.
The Track iOS app's client picker, showing nearby clients sorted by distance in kilometres
Nearest client, listed first — no scrolling to find the job you just walked into.
The Track iOS app's weekly entries view, showing three billable time entries with client, notes and duration
Every entry billable by default, ready before Friday's invoice run.
The Track iOS app's New Expense form, logging a billable parking expense against a client
Parking, parts and tolls, captured against the client before you're back in the car.

Where we're at

We're taking on our first beta customers now.

Automatica is in beta. We're onboarding a small number of Australian MSPs and will publish real testimonials and results as they come in, not before, because a generic quote doesn't tell you anything a feature list doesn't.

Why we built it

We're a small Melbourne MSP too.

Automatica has been a working MSP since 2009. We got tired of stitching other companies' tools together, so we built the system we wished existed, and ran our own business on it before offering it to anyone else. Read the full story →

Pricing

Transparent per-technician pricing. No minimums, no add-on fees.

$39 AUD/seat/month for your first 5 seats, with lower per-seat rates as you grow. Every module on this page is included. See full pricing →

  • No seat minimums, ever
  • No mandatory onboarding fee
  • Your clients' portal access is always free
  • Each client's data is kept completely separate
  • Cancel anytime
  • Multi-factor authentication on every account

See Automatica running your MSP.

Get in touch for access or a walkthrough of the platform tailored to how your team works.