The MSP operating platform

Run your entire MSP on one platform.

Automatica brings ticketing, time tracking, client onboarding, and relationship management into a single modular system — keeping all your clients in one place, under your own brand, with every piece of work recorded, billable, and auditable.

Dispatch · Tickets Track · Time Embark · Lifecycle Reach · Clients Link · Integrations Core · Identity & security

How it works

Two workflows, one record of truth.

Work enters Automatica either as a support request or a lifecycle event. Both converge in Track, the execution and evidence layer, so nothing is done without being recorded.

Dispatch Track

Support work

Tickets are triaged, prioritised, and assigned in Dispatch, then executed and timed in Track. Dispatch defines what needs doing; Track records what was done, by whom, and for how long.

Embark Track

Client lifecycle

Onboarding and offboarding requests are structured in Embark, executed in Track, and their completion projected back to Embark, leaving a clear compliance trail with evidence attached.

The platform

Modular by design.

Each module owns one question and answers it well. Enable what you need; every module shares the same identity and security foundation.

Dispatch

Tickets

Support tickets and operational tasks with triage, priority, assignment, and a per-client SLA engine that tracks business-hours-aware deadlines across time zones — with client-visible comments kept separate from internal notes.

Track

Time

Time entries with billable and non-billable classification, per-client billing rates, live timers, and aggregated reporting — plus a native macOS menu-bar app for capturing work as it happens.

Embark

Lifecycle

Structured onboarding and offboarding with a mandatory compliance checklist, evidence uploads, daily automated reminders until every outstanding task is complete, and an auditable record of every access change.

Reach

Clients

Your client organisations, contacts, addresses, and the full interaction log of calls, emails, meetings, and notes that gives every job its commercial context.

Core

Foundation

Multi-factor authentication, role-based access control, your branding across every surface, and a comprehensive audit trail — the foundation every other module builds on.

Link

Integrations

Import time entries from Harvest, export to Xero, and sync contacts from vCard and CSV files. Link is your integration layer — keeping Automatica in sync with the tools your clients already use.

Security

By default

Each client's data is completely separate. Multi-factor authentication is enforced, re-verification is required before destructive actions, and the platform is independently tested on every release.

On the roadmap

Beacon

Endpoints
Coming soon

A lightweight agent on managed devices that surfaces support tickets directly to clients and reports hardware and software inventory back to the platform.

Atlas

Knowledge
Coming soon

Site documentation, runbooks, and a per-client credential vault, so institutional knowledge lives in the platform rather than in someone's inbox.

Why Automatica

Built for how MSPs actually operate.

All your clients. One platform.

Every client's data is kept entirely separate — no cross-contamination of tickets, contacts, or time entries. Manage your entire book of business without ever worrying that one client's information bleeds into another's.

White-label, end to end

Your logo and colours across the interface and every transactional email, so the platform carries your identity to your clients, not ours.

Everything is billable evidence

Because work flows through Track, time and completion are captured as a by-product of doing the job, ready for billing and compliance without double entry.

Security taken seriously

Multi-factor authentication, single-use password resets, and re-verification before destructive actions — the security baseline your clients expect from a platform handling their data.

See Automatica running your MSP.

Get in touch for access or a walkthrough of the platform tailored to how your team works.